Marketing Analytics Manager



Marketing & Communications, Data Science
Boston, MA, USA
Posted on Tuesday, August 29, 2023
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva is looking for a strategic Marketing Analytics Manager to build and maintain robust marketing analytics data visualizations while delivering strategic recommendations to enhance content engagement and campaign performance. This role will focus on deriving insights from complex datasets while providing a metrics-driven narrative that is consumable to stakeholders at all levels of our business.
This is a huge opportunity to help build the data structures, analytics and drive strategy to influence the buyer’s journey. The ideal candidate will have a deep understanding of marketing performance metrics and use statistical modeling to interpret content consumption patterns and behavioral signals to provide recommendations to optimize the digital marketing mix.

What You'll Do

  • Create and maintain robust global marketing analytics data visualizations and dashboards highlighting key campaign insights to help optimize our stakeholders' time and resources
  • Will use data modeling to derive insights on persona-based behavior patterns to help identify valuable buyer signals and maximize engagement across variable channels
  • Own Veeva Summit event reporting, providing weekly pre-event, live, and post-event analytics to heighten the customer's event experience and maximize our event investments
  • Build APIs and data structures to collect, integrate, and deliver consumable data from various sources, providing field marketing with a 360-degree view of the prospect's digital journey and helping our stakeholders to optimize every touchpoint


  • Proven track record of using quantitative and qualitative insights in the day-to-day and when providing strategic recommendations
  • 3+ years working with analytics data sets and visualizations in a marketing B2B enterprise software environment
  • Strong data science skills, proficient in R, Python, SQL, or related experience
  • Experience with CRM and marketing automation platforms
  • Hands-on, strong team player with a positive attitude and excellent communication skills
  • Ability to own and deliver on multiple strategic projects under aggressive timelines
  • Bachelor's degree required. MBA/MS preferred

Nice to Have

  • Web analytics experience
  • Machine learning/AI for marketing experience
  • Life sciences industry and/or software industry experience is a plus
  • Mathematical/statistical/applied analytics background
  • Experience building and deploying API data integrations

Perks & Benefits

  • The chance to work with a genuine market leader
  • Opportunities for progression - the sky is the limit!
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
  • Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to
  • A wide range of perks & benefits - Don’t just take our word for it, apply here and find out more!
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at