Digital Marketing - Senior Director

Veeva Systems

Veeva Systems

Marketing & Communications, Sales & Business Development
Boston, MA, USA
Posted on Wednesday, May 18, 2022
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
Veeva is seeking an innovative and well-rounded Director of Digital Marketing with deep experience in a complex, multi-product B2B or SaaS environment for our digital/web team. As part of the Creative Services group, this team is responsible for maintaining and growing our website, launching marketing campaigns, developing strategic digital recommendations for our Marketing team, and more.
The ideal candidate for this job has spent time as a digital subject-matter expert in content, development, or analytics/SEO/SEM but has grown into a strategic role at this point in their career. Experience as a primary leader responsible for the ongoing expansion and optimization of a website with an in-house team is essential. At Veeva, you’ll partner with our Creative Director and our team of designers, developers, content marketers, and digital marketers to drive projects from planning to launch with Veeva Speed.
If you’re passionate about creating excellent digital experiences, moving quickly, improving over time, and teaching others about the latest in best practices on the web then we’re looking for you.
Please submit a resume along with any applicable work sample that demonstrates your experience and talent when applying for this position. This position can be remote. We also have office locations available to work from in Pleasanton, New York, Boston, and Columbus if you’d prefer.

What You'll Do

  • Responsible for and associated web properties from end-to-end
  • Work in collaboration with the Creative, Content, and Demand Generation to create site experience around our customer journeys
  • Help plan digital aspects of integrated marketing campaigns with the Marketing team
  • Serve as a center of excellence to the larger Veeva organization on trends and best practices
  • Implement agile style methodologies for continuous improvement and development of
  • Maintain and optimize for SEO, SEM, and site performance
  • Develop and nurture a high performing team, including hiring exceptional talent
  • Manage and source contractors as needed to augment staffing and digital skill sets


  • Must have 3+ years of experience leading digital experience for an enterprise software company.
  • Must have experience scaling and leading for development teams.
  • 10+ years of experience leading digital initiatives including digital strategy, content strategy, SEO, SEM, and UX
  • Primary .com, in-house, B2B, or SaaS experience strongly preferred. Agency experience a plus
  • Experience managing a cross-functional digital team
  • Expertise in Google Analytics and knowledge of marketing automation for setting up marketing flows and analytics processes
  • Experience running agile methodologies or other continuous launch project management strategies
  • Passion for learning and teaching digital trends and best practices

Perks & Benefits

  • Flexible PTO
  • Allocations for continuous learning & development
  • Discounted gym membership
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at Position may not be eligible for remote work in Colorado.