Field Marketing - Manager/ Senior Manager

Veeva Systems

Veeva Systems

Marketing & Communications
Boston, MA, USA
Posted on Friday, August 27, 2021
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are looking for a highly charged and passionate Field Marketing Manager/ Sr. Manager to build, evangelize, and deliver world-class demand creation and lead development programs for our industry cloud solutions. In this role, you will create brand awareness and visibility for our life sciences solutions. The Field Marketing Manager/ Sr. Manager will work closely with sales, strategy, and product marketing, in a fast-paced market.

What You'll Do

  • Oversee and drive lead generation and field marketing plans to support Veeva revenue objectives of growing existing base and acquiring new customers
  • Build field marketing plan, working with product marketing, to meet revenue objectives.
  • Own development and successful execution of targeted marketing programs that include but are not limited to events, webinars, demand campaigns/nurture programs, digital advertising, social media, etc.
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs.
  • Understand complex buying/selling processes involving multiple decision-makers
  • Oversee the timely execution of demand generation and field marketing plans
  • Measure campaign effectiveness based on appropriate KPIs and present program


  • 5+ years experience in marketing and demand generation for enterprise software or cloud-based solution provider
  • Experience in building and executing integrated marketing programs, managing program budgets, and reporting
  • Proven ability to build relationships and collaborate across stakeholders
  • Content marketing experience, including blog posts, email campaigns, whitepapers, case studies to support integrated marketing campaigns
  • Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical
  • Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
  • Excellent oral and written communication skills
  • Proven ability to excel in a dynamic, fast-paced environment is extremely important
  • Excellent team player with a positive attitude and a strong sense of ownership
  • Experience with sales and marketing automation systems
  • Proven ability to build relationships across a number of stakeholders including sales, SDR, customer success, subject matter experts, and product marketing
  • Bachelor’s degree required

Nice to Have

  • Experience with, Pardot, and LinkedIn preferred
  • Life sciences industry experience is a plus
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at Position may not be eligible for remote work in Colorado.